Yesterday (June 19th,2024), I had the privilege of hosting Prof. Jerrell from Goshen College, USA. Our discussion delved into the depths of environmental conservation and carbon management, and I came away with a profound understanding of a concept that has reshaped my approach to sustainability: carbon onsetting.

Understanding Carbon Onsetting

In the world of environmental conservation, the terms “carbon offsetting” and “carbon onsetting” often come up. While carbon offsetting is a well-known method that involves compensating for carbon emissions by supporting projects that reduce or remove greenhouse gases elsewhere, carbon onsetting was a relatively new concept to me.

Prof. Jerrell eloquently explained that carbon onsetting is about integrating carbon reduction and sustainability measures directly into an organization’s operations and supply chain from the very beginning. Instead of compensating for emissions after they occur, carbon onsetting focuses on designing processes, products, and services that inherently have lower carbon footprints.

The Power of Proactive Sustainability

What amazed me most about carbon onsetting is its proactive nature. It emphasizes the importance of thinking ahead and embedding sustainability into the core of business strategies. Prof. Jerrell highlighted several key benefits of this approach:

  1. By considering carbon emissions in the initial design and planning stages, businesses can make more informed decisions that lead to significant long-term reductions in their carbon footprints.
  2. Carbon onsetting encourages innovation. Companies are motivated to develop new technologies, processes, and products that are not only environmentally friendly but also cost-effective and efficient.
  3. Businesses and institutions that adopt carbon onsetting can differentiate themselves in the market. Consumers are increasingly looking for sustainable options, and companies that can demonstrate their commitment to sustainability can build stronger brand loyalty.

A New Perspective

Prof. Jerrell’s insights on carbon onset have provided me with a new perspective on how we can approach our environmental conservation efforts at AFO. Instead of viewing sustainability as an add-on or an afterthought, we can make it a fundamental aspect of our operations.

This proactive approach aligns perfectly with our mission at AFO to create a sustainable and resilient future. By intentionally embedding sustainability into our core strategies, we can ensure that our actions have a lasting and meaningful impact on the environment.

As we continue our collaboration with Goshen College, I am excited to explore how we can implement carbon onsetting principles in our projects. This approach not only enhances our environmental efforts but also sets a precedent for others in the industry to follow.

I am deeply grateful to Prof. Jerrell for sharing his knowledge and inspiring us to think differently about sustainability. We are making a significant difference in our fight against climate change.

I encourage everyone to learn more about carbon onsetting and consider how you can integrate sustainable practices into your operations.

Let’s take proactive steps today to ensure a better tomorrow for our planet.


Jerry Mangena

Jerry Mangena

Executive Director-AFO

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