RELEASED MARCH 2026

AFO Strategic Plan 2026 to 2030

2026 to 2030

A five year roadmap to restore Tanzania’s marine ecosystems, strengthen community stewardship, and build the institutional foundations for ocean conservation at scale.

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Marine habitat to restore

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Marine Managed Areas by 2030

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Community groups supported

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Seascapes in Tanzania

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Forward funding target

Coastal community members gathered for a savings and governance meeting
WHO WE ARE

Community led ocean conservation, built from within

Action For Ocean (AFO) is a Tanzania based, youth led non profit dedicated to advancing marine conservation while enhancing the livelihoods of coastal communities. Founded in 2016 by 13 passionate university graduates, we operate across four seascapes: Tanga, Kilwa, Dar es Salaam and Mtwara.

This Strategic Plan for 2026 to 2030 charts our next chapter: scaling proven models, deepening institutional strength, and positioning AFO as a recognised regional force in Western Indian Ocean conservation. It was developed through a rigorous participatory process facilitated by Maliasili.

Compact

Rules and rights: agreements that define ownership and benefit sharing

Custodianship

Care and restoration: community led protection, monitoring, and stewardship

Capital

Income and resilience: livelihoods that make conservation financially sustainable

OUR APPROACH

Theory of Change

Our 3C Model of Compact, Custodianship, and Capital is the backbone of a seascape governance approach that links ecological recovery to economic resilience.

Community Institutions

Strengthen CFMAs, BMUs, and village governance to co manage marine resources with accountability and local legitimacy

Ecosystem Restoration

Restore coral, mangrove, and seagrass habitats through community led science and monitoring to rebuild biodiversity

Livelihood Enterprises

Build conservation aligned income streams in seaweed, eco tourism, and fisheries, generating the CLEAR Model’s five times return

Evidence and Influence

Produce rigorous MEL data that builds credibility, attracts diversified funding, and informs national blue economy policy

Thriving Seascapes

Coastal communities prospering alongside healthy marine ecosystems, a replicable model for the WIO region

Tanzania's coastal communities have always been the stewards of these seas. This Strategic Plan does not just support their role, it formally places them at the centre of how marine conservation works. When communities own the outcome, ecosystems recover.
AFO Leadership Team
Strategic Plan 2026 to 2030
STRATEGIC FRAMEWORK

Four Goals, One Ocean

Each goal addresses a distinct dimension of our mission, from ecosystems and governance to livelihoods and institutional strength, with clear objectives and measurable 2030 targets.

01

Degraded marine ecosystems restored and biodiversity strengthened

Ecosystem Restoration

Restore 20 km² of degraded marine habitat and protect five endangered species by delivering large scale, community led coral, mangrove, and seagrass restoration across all four seascapes.

  • Restore critical marine habitats and strengthen ecosystem resilience
  • Protect and recover endangered and threatened marine species
  • Promote climate smart ocean restoration approaches that generate blue carbon value

What success looks like: 20 km² habitat restored. 5 endangered species protected. Blue carbon pilots operational in mangrove zones.

02

Governance and community stewardship of Marine Managed Areas strengthened

MMA Governance and Co Management

By 2030, 13 Marine Managed Areas will demonstrate inclusive governance, active Fisheries Replenishment Zones with at least 15% increase in fish biomass, and sustainable financing covering 30% of annual management costs.

  • Build inclusive, knowledgeable, and accountable community institutions for MMA co management
  • Establish and operationalize Fisheries Replenishment Zones as ecological anchors
  • Strengthen sustainable financing mechanisms for community led MMAs

What success looks like: 13 MMAs with inclusive governance. 15%+ fish biomass increase in FRZs. 30% of management costs from local revenue.

03

Resilient coastal communities built through scalable, conservation friendly livelihoods

Livelihoods and Blue Economy

Economic transformation of 1,000 community groups, particularly women and youth, through enterprises that make conservation financially rewarding: seaweed, eco tourism, sustainable fisheries, and VSLAs.

  • Scale conservation aligned enterprises and eco credit access for coastal communities
  • Provide equipment financing, matching grants, and VSLA linkages to 70% of groups by 2030
  • Strengthen market access and value chain linkages for community enterprises

What success looks like: 1,000 community groups economically active. 70% with equipment financing. 1,000 groups trained in branding and value addition.

04

A resilient, high performing organisation built to deliver ocean conservation at scale

Organisational Resilience

AFO will be financially diversified with 70% forward funding, no single donor exceeding 30% of revenue, and earned income reaching 20% of total revenues by 2030, triple the 2025 baseline.

  • Strengthen organisational resilience, governance, and leadership
  • Achieve financial diversification and long term funding predictability
  • Enhance strategic influence, communications, and partnerships
  • Build staff capacity, systems, and digital infrastructure for scale
  • Establish a robust, evidence driven MEL system

What success looks like: 85%+ staff retention. 5 strategic MOUs signed. MEL public dashboard live by 2027. Clean annual audits throughout.

GEOGRAPHIC REACH

Where We Work

AFO operates across four strategically selected seascapes in Tanzania, chosen for ecological importance, community readiness, and potential to demonstrate scalable conservation models.

Dar es Salaam

Coast Region, Urban marine conservation

Kilwa

Lindi Region, Coral and mangroves

Tanga

Tanga Region, Seagrass and fisheries

Mtwara

Mtwara Region, Transboundary MPA zone

Ready to Explore the Full Plan?

Download the complete Strategic Plan for 2026 to 2030 and join the conversation about AFO’s next chapter for Tanzania’s coastal future.